DEC. 19, 2023 — HOUSTON — The Houston Livestock Show and Rodeo is excited to announce Carnival Cruise Line as the Rodeo’s Official Cruise Line. The new sponsorship agreement begins in 2024 and extends through 2026.

“Carnival Cruise Line will be the Rodeo’s first Official Cruise Line in the event’s history,” said Chris Boleman, Rodeo president and CEO. “We are grateful to have such a great sponsor involved in this outstanding event and look forward to seeing Carnival on Rodeo grounds.”

In addition to being the Rodeo’s Official Cruise Line, Carnival Cruise Line will also sponsor the Rodeo’s Cowboy Cam (in-stadium fan cam), a key fan-engagement piece during the nightly RODEOHOUSTON® events. Additionally, Carnival will have on-site activations where Rodeo attendees will be able to interact with the brand, get to know more about Carnival, and participate in fun experiences where they will have chance to win prizes including a Carnival cruise.

“This partnership comes at an exciting time for us, as we debut Carnival Jubilee in Texas this month, we’ve proudly adorned this ship with a Texas Star on its bow as a symbol of our commitment to cruising from Texas. We’ve enjoyed many great partnerships here over the past two decades and we’re delighted to now become an official part of the world-famous rodeo,” said Christine Duffy, president of Carnival Cruise Line. “Just like the Rodeo, at Carnival, we pride ourselves on bringing people together and creating lifelong memories, making this partnership a perfect match,”

Carnival has deep ties to the Houston community with its extensive cruise offerings that sets sail from Galveston. Carnival Jubilee, the first brand new ship deployed to Galveston, will join the fleet this month. Carnival was the first cruise line to sail year-round from Galveston in 2001, and Carnival Jubilee illustrates its appreciation and commitment to the region and will feature exclusive Texas-inspired entertainment on board.

For additional information on Carnival Cruise Line and to book a cruise vacation on Carnival, call 1-800-CARNIVAL, visit, or contact your favorite travel advisor or online travel site.

For additional information on the 2024 Houston Livestock Show and Rodeo, visit

About Carnival Cruise Line

Carnival Cruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is the first cruise line to sail over 100 million guests and is proud to be known as America’s Cruise Line, for carrying more Americans and serving more U.S. homeports than any other. Since its founding in 1972, Carnival has continually revolutionized the cruise industry and popularized the cruise vacation as an affordable and fun travel option. Carnival operates from 14 U.S. and two Australian homeports and employs more than 40,000 team members representing 120 nationalities. Carnival currently sails 26 ships and continues an exciting period of growth with another ship joining the fleet next spring and an all-new exclusive destination, Celebration Key, set to debut on Grand Bahama in summer 2025.

Media Contact: [email protected]

About the Houston Livestock Show and Rodeo

The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $600 million to the youth of Texas and education. The 2024 Rodeo is scheduled for Feb. 27 – March 17. The 2024 World’s Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 22 – 24. For more information, visit and follow @RODEOHOUSTON online via Facebook, X (Twitter), Instagram and YouTube for all the latest news.


Media Contact: [email protected]