See y'all March 2-21, 2027!
RODEOHOUSTON
CHAMPIONS
The 2026 RODEOHOUSTON champions have been crowned.
Impact
Report
This Annual Impact Report showcases the milestones & growing impact of the 2025 Houston Livestock Show and Rodeo.
EDUCATIONAL
COMMITMENT
SINCE 1932, MORE THAN $660 MILLION HAS BEEN AWARDED TO TEXAS YOUTH.
Since 1932
The Houston Livestock Show and Rodeoâ„¢ has made an impressive footprint on the livestock and entertainment industries and in the sport of rodeo. It also has played a notable role in enhancing the lives of thousands of young people in the state of Texas.
OUR MISSION
The Houston Livestock Show and Rodeo promotes agriculture by providing a family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and delivers year-round educational support within the community.
RODEOHOUSTON
RODEOHOUSTON
OFFICIAL RODEO MERCH
WOMEN'S GEAR
MEN'S GEAR
YOUTH GEAR
Jewelry
Adult Caps
Scarves
Ornaments
RODEOHOUSTON NEWS
Building Leaders for Generations: How the Rodeo FFA Scholarship Program Impacts Texas Students
For generations, the Houston Livestock Show and Rodeo has invested in the future of Texas students through its educational commitment. While many know the Rodeo for its world-class entertainment, livestock competitions and family traditions, education remains at the...
Building Leaders for Generations: How the Rodeo FFA Scholarship Program Impacts Texas Students
For generations, the Houston Livestock Show and Rodeo has invested in the future of Texas students through its educational commitment. While many know the Rodeo for its world-class entertainment, livestock competitions and family traditions, education remains at the...
The Rodeo Invests in the Future of Texas Agriculture with $1.4 Million in Texas FFA Scholarships
Seventy Texas FFA students will each receive a $20,000 Houston Livestock Show and Rodeo scholarship during the 98th annual Texas FFA Convention, continuing the organization's nearly six-decade commitment to empowering the next generations of Texas agricultural...
The Voice Behind the Auction Ring
For more than four decades, Randolph Holford has been a familiar presence at the Houston Livestock Show and Rodeo™. For generations of exhibitors, donors and volunteers, his voice has signaled one of the most meaningful moments of the year, the auctions that help turn...
The Rodeo Appoints Amber Burda to Lead Next Chapter of Growth as Chief Operating Officer and General Manager
The Houston Livestock Show and Rodeo today announced the creation of a new C-level leadership position, Chief Operating Officer and General Manager, and named Amber Burda to the role. The newly established position will unify strategic direction across the annual...
Two Traditions, One Spirit: Rodeo and Soccer Come Together in Houston
What happens when the world's most popular sport meets one of Texas' most beloved traditions? An unforgettable celebration of fans, passion, sports and entertainment. The Houston Livestock Show and Rodeo™ was honored to partner with FIFA Fan Festival in Houston...
UPCOMING EVENTS
OUR HERITAGE SPONSORS
