See y'all March 2-21, 2027!
RODEOHOUSTON
CHAMPIONS
The 2026 RODEOHOUSTON champions have been crowned.
Impact
Report
This Annual Impact Report showcases the milestones & growing impact of the 2025 Houston Livestock Show and Rodeo.
EDUCATIONAL
COMMITMENT
SINCE 1932, MORE THAN $660 MILLION HAS BEEN AWARDED TO TEXAS YOUTH.
Since 1932
The Houston Livestock Show and Rodeo™ has made an impressive footprint on the livestock and entertainment industries and in the sport of rodeo. It also has played a notable role in enhancing the lives of thousands of young people in the state of Texas.
OUR MISSION
The Houston Livestock Show and Rodeo promotes agriculture by providing a family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and delivers year-round educational support within the community.
RODEOHOUSTON
RODEOHOUSTON
OFFICIAL RODEO MERCH
WOMEN'S GEAR
MEN'S GEAR
YOUTH GEAR
Jewelry
Adult Caps
Scarves
Ornaments
RODEOHOUSTON NEWS
Honoring Tradition, Strengthening Community: La Michoacana Meat Market Becomes Go Tejano Day Title Sponsor of The Rodeo
The Houston Livestock Show and Rodeo is proud to announce La Michoacana Meat Market as the new Title Sponsor of Go Tejano Day, expanding a partnership established during the 2026 Rodeo season extending through 2028. The Houston-based company joined the Rodeo by...
Honoring Tradition, Strengthening Community: La Michoacana Meat Market Becomes Go Tejano Day Title Sponsor of The Rodeo
The Houston Livestock Show and Rodeo is proud to announce La Michoacana Meat Market as the new Title Sponsor of Go Tejano Day, expanding a partnership established during the 2026 Rodeo season extending through 2028. The Houston-based company joined the Rodeo by...
The Rodeo Launches “Mission Rodeo,” a New Original Podcast
The Houston Livestock Show and Rodeo today announced the launch of “Mission Rodeo,” the organization's first-ever podcast and a new way to connect with the volunteers, exhibitors, supporters and community members who bring its mission to life. The series first debuts...
Beyond the Arena: How the Rodeo Supports Texas Nonprofits
For millions of people, the Houston Livestock Show and Rodeo brings to mind bucking chutes, livestock competitions, concerts and the unmistakable energy of Reliant Park each March. What many may not know is that behind it all is a nonprofit organization with a mission...
Rodeo 101: A Beginner’s Guide to Events, Traditions and the Sport
More than 70,000 fans fill Reliant Stadium each night of the Houston Livestock Show and Rodeo™, eager to witness one of the world's premier rodeo competitions. From the thrill of roughstock events to the precision of timed events, every performance celebrates the...
Inside the Rodeo’s Selection of Northern Italy as 2027 Featured Wine Region
Each year, the Rodeo Uncorked! wine program looks beyond the glass to tell a bigger story — one rooted in agriculture, education, discovery and global connection. For 2027, that story will spotlight Northern Italy as the Houston Livestock Show and Rodeo’s Featured...
UPCOMING EVENTS
OUR HERITAGE SPONSORS
