See y'all March 2-21, 2027!
The
Farm
Learn more about our landmark livestock and agricultural complex on our property along Highway 288.
Impact
Report
This Annual Impact Report showcases the milestones & growing impact of the 2025 Houston Livestock Show and Rodeo.
EDUCATIONAL
COMMITMENT
SINCE 1932, MORE THAN $660 MILLION HAS BEEN AWARDED TO TEXAS YOUTH.
Since 1932
The Houston Livestock Show and Rodeo™ has made an impressive footprint on the livestock and entertainment industries and in the sport of rodeo. It also has played a notable role in enhancing the lives of thousands of young people in the state of Texas.
OUR MISSION
The Houston Livestock Show and Rodeo promotes agriculture by providing a family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and delivers year-round educational support within the community.
RODEOHOUSTON
RODEOHOUSTON
OFFICIAL RODEO MERCH
WOMEN'S GEAR
MEN'S GEAR
YOUTH GEAR
Jewelry
Adult Caps
Scarves
Ornaments
RODEOHOUSTON NEWS
Episode 6: Behind the Gates at The Farm with Kyle Olsen and Karl Hengst
How will The Farm change the way exhibitors, volunteers and guests experience the Houston Livestock Show and Rodeo™? In Episode 6 of “Mission Rodeo,” Chief Show Operations Officer Kyle Olsen and Senior Director of Mission Division Karl Hengst take listeners behind the...
Episode 6: Behind the Gates at The Farm with Kyle Olsen and Karl Hengst
How will The Farm change the way exhibitors, volunteers and guests experience the Houston Livestock Show and Rodeo™? In Episode 6 of “Mission Rodeo,” Chief Show Operations Officer Kyle Olsen and Senior Director of Mission Division Karl Hengst take listeners behind the...
Rodeo Increases Graduate Assistantship Program Commitment to More Than Half a Million Dollars
The Houston Livestock Show and Rodeo will award $523,000 through its Graduate Assistantship Program to support 27 students pursuing advanced degrees in agriculture-related fields at Texas universities. “This increased investment reflects the Rodeo’s continued...
Episode 5: Announcing The Farm – Our Future at Highway 288: Chris Boleman and Mayor Whitmire
City of Houston Mayor John Whitmire joins “Mission Rodeo” to reflect on the groundbreaking of The Farm and what the Houston Livestock Show and Rodeo’s new agricultural complex could mean for the city and its residents. The conversation looks back at the historic...
The Rodeo Unveils The Farm, Breaks Ground on Historic 1 Million-Square-Foot Agricultural Complex
The Houston Livestock Show and Rodeo today unveiled The Farm, which stands for Furthering our Agriculture and Ranching Mission. The Rodeo also broke ground on the landmark 1 million-square-foot agricultural complex that will support Texas youth, agriculture, education...
Episode 4: Powered by Volunteers, Wesley Sinor and Jeff Hayes
In Episode 4 of “Mission Rodeo,” Chairman of the Board Wesley Sinor and Executive Committee Member Jeff Hayes discuss the volunteer-driven spirit behind the Houston Livestock Show and Rodeo™ and how its dedicated volunteer community is already helping shape the...
UPCOMING EVENTS
OUR HERITAGE SPONSORS
