DEC. 12, 2023 — HOUSTON — Today, the Houston Livestock Show and Rodeo announced a new sponsorship agreement with R-C Ranch, the new Official Beef Jerky of the Rodeo. The new sponsorship agreement begins in 2024 and extends through 2026.  

“We are excited for the relationship being built between R-C Ranch and the Houston Livestock Show and Rodeo,” said Chris Boleman, Rodeo president and CEO. “The Rodeo is passionate about supporting the community and R-C Ranch has such a strong tie to Houston. We’re thrilled to offer our guests a chance to try their range of high-quality products when visiting the Rodeo.”  

R-C Ranch and the Rodeo are both community-driven organizations born in Houston. R-C Ranch started on a family ranch in Bailey’s Prairie, Texas and grew organically by selling their Wagyu beef products at farmer’s markets across Houston. Their beef jerky is made of premium Wagyu beef, is 100% natural, high in protein and full of flavor, making R-C Ranch a perfect fit to be the Rodeo’s Official Beef Jerky.  

“We are honored to partner with the Houston Livestock Show and Rodeo, right here in our own backyard,” said Ryan Cade, co-founder and owner of R-C Ranch. “This sponsorship gives us the opportunity to share our story about ranching, genetics, sustainability, and our unwavering support for the youth programs here in the great State of Texas. Our industry-leading Wagyu Beef Jerky and Meat Sticks, along with our entire portfolio of Wagyu products will be on display during the entire Rodeo. It would mean a lot to our team if you stopped by our booth and said hello.” 

Rodeo attendees will be familiar with R-C Ranch, who is a previous Horse Show sponsor with a retail space at NRG Arena. In 2024, they will have an additional retail space inside NRG Center, Hall D. 

About R-C Ranch 

Established in 2010, R-C Ranch Texas Craft Meats has become a beacon of Texas family ranching, raising only the highest quality Wagyu Beef in the industry.  Built on the promise to never compromise on quality or experience, R-C Ranch continues to sell popular Wagyu cuts including Ribeye, Strip, Filet, Brisket and Tenderloin.  R-C Ranch has recently expanded their portfolio to include industry-leading Wagyu Beef Jerky and Meat Sticks, Summer Sausage, Beef Bacon, Roast Beef, Tallow and many other great tasting items.  Experience the highest quality Wagyu Beef with the authenticity of Texas at the Houston Farmers Market Butcher Shop, select local and regional restaurants, or online at Savor the true essence of Texas in every bite of R-C Ranch Wagyu Beef. 


About the Houston Livestock Show and Rodeo 

The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $600 million to the youth of Texas and education. The 2024 Rodeo is scheduled for Feb. 27 – March 17. The 2024 World’s Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 22 – 24. For more information, visit and follow @RODEOHOUSTON online via Facebook, Twitter, Instagram and YouTube for all the latest news.