Arch “Beaver” Aplin III will help kick off Rodeo season during annual parade Saturday, Feb. 24

The Houston Livestock Show and Rodeo is excited to announce that Buc-ee’s founder and CEO, Arch “Beaver” Aplin III, will help kick off the 2024 Rodeo by serving as grand marshal of the Downtown Rodeo Parade. A tradition since 1938, the annual parade celebrates Western Heritage and marks the beginning of Rodeo season.
“Buc-ee’s is one of Texas’ most notable brands and we are honored to have Arch Aplin III help kick off our historic event,” said Chris Boleman, Rodeo president and CEO. “As many of our attendees travel long distances for our annual event, Buc-ee’s is part of the Rodeo experience for many already.”
Aplin opened the first Buc-ee’s in 1982 and under his leadership, Buc-ee’s has become a destination travel center known for providing an elevated experience compared to competitors. He is equally passionate about community involvement, with a long history of giving back to Texas, both locally and statewide. Aplin previously served as chairman of the Texas Parks and Wildlife Commission, is a board member of The Association of Former Students at Texas A&M, a member of the Lieutenant Governor’s Transportation Advisory Board and was a 9-year board member of the Brazosport Independent School District.

Both the Rodeo and Buc-ee’s are iconic brands that started in the Houston area. Buc-ee’s is the gold standard, known for Beaver Nuggets and brisket sandwiches, often the beckoning light among many who have a long road trip. The Downtown Rodeo Parade, a tradition that dates to 1938, transforms the heart of our city into a vibrant celebration of Western Heritage and marks the beginning of the Houston Livestock Show and Rodeo.

Paradegoers will also recognize a familiar face as Buc-ee’s beaver mascot joins Rodeo mascot, Howdy, to walk the parade route.

Downtown Rodeo Parade Schedule
Prior to the start of the parade will be the Rodeo Run, presented by ConocoPhillips.

9:10 a.m. 10K Wheelchair
9:20 a.m. 5K & 10K Corral A, 10K Timed
9:35 a.m. 5K Timed
9:35 a.m. Untimed 5K (line up behind timed 5K participants)
10 a.m. Downtown Rodeo Parade begins

For more information about the Downtown Rodeo Parade, visit:

About the Houston Livestock Show and Rodeo
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $600 million to the youth of Texas and education. The 2024 Rodeo is scheduled for Feb. 27 – March
17. The 2024 World’s Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 22 – 24. For more information, visit and follow @RODEOHOUSTON online via Facebook, X (Twitter), Instagram and YouTube for all the latest news.