Building Leaders for Generations: How the Rodeo FFA Scholarship Program Impacts Texas Students

by rodeohouston | Jul 10, 2026 | Article

For generations, the Houston Livestock Show and Rodeo has invested in the future of Texas students through its educational commitment. While many know the Rodeo for its world-class entertainment, livestock competitions and family traditions, education remains at the...

The Rodeo Invests in the Future of Texas Agriculture with $1.4 Million in Texas FFA Scholarships

by rodeohouston | Jul 9, 2026 | Press Release

Seventy Texas FFA students will each receive a $20,000 Houston Livestock Show and Rodeo scholarship during the 98th annual Texas FFA Convention, continuing the organization’s nearly six-decade commitment to empowering the next generations of Texas agricultural...

The Voice Behind the Auction Ring

by rodeohouston | Jul 8, 2026 | Article

For more than four decades, Randolph Holford has been a familiar presence at the Houston Livestock Show and Rodeo™. For generations of exhibitors, donors and volunteers, his voice has signaled one of the most meaningful moments of the year, the auctions that help turn...

The Rodeo Appoints Amber Burda to Lead Next Chapter of Growth as Chief Operating Officer and General Manager

by rodeohouston | Jul 7, 2026 | Press Release

The Houston Livestock Show and Rodeo today announced the creation of a new C-level leadership position, Chief Operating Officer and General Manager, and named Amber Burda to the role. The newly established position will unify strategic direction across the annual...

Two Traditions, One Spirit: Rodeo and Soccer Come Together in Houston

by rodeohouston | Jul 1, 2026 | Article

What happens when the world’s most popular sport meets one of Texas’ most beloved traditions? An unforgettable celebration of fans, passion, sports and entertainment. The Houston Livestock Show and Rodeo™ was honored to partner with FIFA Fan Festival...