See y'all March 2-21, 2027!
RODEOHOUSTON
CHAMPIONS
The 2026 RODEOHOUSTON champions have been crowned.
Impact
Report
This Annual Impact Report showcases the milestones & growing impact of the 2025 Houston Livestock Show and Rodeo.
EDUCATIONAL
COMMITMENT
SINCE 1932, MORE THAN $660 MILLION HAS BEEN AWARDED TO TEXAS YOUTH.
Since 1932
The Houston Livestock Show and Rodeoâ„¢ has made an impressive footprint on the livestock and entertainment industries and in the sport of rodeo. It also has played a notable role in enhancing the lives of thousands of young people in the state of Texas.
OUR MISSION
The Houston Livestock Show and Rodeo promotes agriculture by providing a family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and delivers year-round educational support within the community.
RODEOHOUSTON
RODEOHOUSTON
OFFICIAL RODEO MERCH
WOMEN'S GEAR
MEN'S GEAR
YOUTH GEAR
Jewelry
Adult Caps
Scarves
Ornaments
RODEOHOUSTON NEWS
The Voice Behind the Auction Ring
For more than four decades, Randolph Holford has been a familiar presence at the Houston Livestock Show and Rodeo™. For generations of exhibitors, donors and volunteers, his voice has signaled one of the most meaningful moments of the year, the auctions that help turn...
The Voice Behind the Auction Ring
For more than four decades, Randolph Holford has been a familiar presence at the Houston Livestock Show and Rodeo™. For generations of exhibitors, donors and volunteers, his voice has signaled one of the most meaningful moments of the year, the auctions that help turn...
The Rodeo Appoints Amber Burda to Lead Next Chapter of Growth as Chief Operating Officer and General Manager
The Houston Livestock Show and Rodeo today announced the creation of a new C-level leadership position, Chief Operating Officer and General Manager, and named Amber Burda to the role. The newly established position will unify strategic direction across the annual...
Two Traditions, One Spirit: Rodeo and Soccer Come Together in Houston
What happens when the world's most popular sport meets one of Texas' most beloved traditions? An unforgettable celebration of fans, passion, sports and entertainment. The Houston Livestock Show and Rodeo™ was honored to partner with FIFA Fan Festival in Houston...
The Rodeo Announces Transformational, Multimillion-Dollar Investment to Build New Agricultural Complex
The Houston Livestock Show and Rodeo today announced plans for a landmark livestock and agricultural complex on its property along Highway 288. This represents one of the most significant private investments ever made for agriculture and education as well as the...
Pasadena Livestock Show and Rodeo Champions to Earn Direct Invitation to The Rodeo in 2027
The Houston Livestock Show and Rodeo is proud to welcome the Pasadena Livestock Show and Rodeo as a qualifying rodeo for RODEOHOUSTON 2027. “Rather than putting on our own additional qualifiers, we see this as an opportunity to support local rodeos whose missions...
UPCOMING EVENTS
OUR HERITAGE SPONSORS
