“Mattress Firm’s continued commitment over more than 15 years reflects a shared dedication to our athletes, tradition and Texas communities,” said Chris Boleman, president and CEO of the Rodeo. “With Mattress Firm on board, we strengthen our commitment to maintaining world-class events and expanding our overall mission of supporting Texas youth and education.”
Mattress Firm, founded in 1986, is headquartered right here in Houston. The company is one of the largest specialty mattress retailers in the United States, offering a broad selection of mattresses, bedding accessories and sleep products to customers nationwide.
As a Heritage Partner, Mattress Firm’s support will help power key Rodeo programs and events over the next five years — advancing agricultural education, youth development and heritage-driven rodeo traditions. This partnership reflects a shared commitment to community, history and excellence.
“As a Houston-based company celebrating its 40th anniversary this year, Mattress Firm truly understands the profound impact that the Houston Livestock Show & Rodeo has on its community and is proud to serve as a Heritage Partner,” said Joe Sabino, Vice President of Omni-Channel Sales of Mattress Firm. “This partnership is very special to us and aligns with our shared commitment to serving the Texas youth through scholarships and educational initiatives, supporting the rodeo competitors and fostering the growth of the agricultural community.”
About the Houston Livestock Show and Rodeo
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $660 million to the youth of Texas and education. The 2026 Rodeo is scheduled for March 2 – 22. The 2026 World’s Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 26 – 28. For more information, visit rodeohouston.com, download the RODEOHOUSTON mobile app, powered by AXS, and follow @RODEOHOUSTON online via Facebook, X, Instagram and YouTube for all the latest news.
About Mattress Firm:
Mattress Firm, the nation’s largest omni-channel mattress specialty retailer, has been helping solve America’s sleep problems for more than 90 years through our family of brands. Every one of our more than 6,000 passionate Sleep Experts® are driven by a common purpose: to change people’s lives through better sleep. Whether browsing online or in one of our 2,200+ stores, our highly trained team provides personalized service and advice to help customers choose the right mattress and bedding products based on their unique needs. Our expertly curated selection of products includes leading brands such as Tempur-Pedic®, Sealy®, Stearns & Foster®, Purple®, Sleepy’s®, Beautyrest®, Nectar®, Serta®, Simmons®, Tuft & Needle® and tulo®. Mattress Firm supports local and national charities through donations and offers employees volunteering opportunities to serve their communities. As part of this commitment, Mattress Firm has partnered with the National Women’s Shelter Network, an organization dedicated to ending homelessness and providing life-changing resources to people in need. Everyone deserves a safe place to sleep at night, and with this partnership we aim to create brighter mornings and a brighter future. Mattress Firm is a wholly owned business of Somnigroup International Inc. (NYSE: SGI). For more information about Mattress Firm, visit http://mattressfirm.com.