Today, the Houston Livestock Show and Rodeo announced that Lisa Gagnon has been promoted to chief marketing officer. She will be responsible for leading the newly-created Marketing, Public Relations & Presentations Division, which includes Brand, Broadcast & Audio Visual, Communications and Merchandise.
“Since joining the Houston Livestock Show and Rodeo in 2017, Lisa has elevated our brand and presentation to one that is of the same magnitude of professional sporting events,” said Rodeo president and CEO Chris Boleman. “I am confident that Lisa’s innovative marketing strategies and consumer insights will be instrumental, as we gear up to celebrate the Rodeo’s 90th anniversary in 2022 and beyond.”
During her time at the Rodeo, Gagnon has led her team on several initiatives, including market segmentation, crisis communications, advertising campaigns and consumer research through surveys and focus groups. She also developed the Rodeo’s first-ever brand positioning, redeveloped the organization’s advertising campaign, and oversaw the Rodeo’s 2019 Economic Impact Study.
Prior to joining the Rodeo, Gagnon served as vice president of Marketing for the Houston Super Bowl Host Committee, leading all marketing, brand management and fan engagement efforts. She is a dynamic leader in the Houston community, serving as a board member and committee chairperson for WISE Houston, and actively mentoring young women in the sports and events industry.
Gagnon received a bachelor’s degree in business administration from The University of Texas at Austin and a master’s degree in business administration from The University of North Carolina at Chapel Hill.
She and her husband live in Houston with their 11-year-old daughter.
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $500 million to the youth of Texas and education. The 2022 Rodeo is scheduled for Feb. 28 – March 20. The 2022 World’s Championship Bar-B-Que Contest is scheduled for Feb. 24 – 26. For more information, visit rodeohouston.com and connect with #RODEOHOUSTON online via Facebook, Twitter, Instagram and YouTube for all the latest news.