Today, the Houston Livestock Show and Rodeo announced that Amber Burda has been promoted to chief revenue officer. In this critical leadership role, Burda will be responsible for driving the organization’s revenue growth by overseeing ticketing, corporate and business partnerships, and official sponsors. By leading and managing the sponsorship and ticketing departments, she will collaborate closely with the marketing, mission, and strategic planning divisions to foster alignment and develop comprehensive plans that ensure the organization’s short-term and long-term success.
“Ever since Amber joined the show in 2017, her remarkable contributions have elevated and broadened our sponsorship program, while fostering exceptional partnerships with our numerous sponsors,” expressed Chris Boleman, President and CEO of the Houston Livestock Show and Rodeo. “Amber’s wealth of experience and strategic approach instill in me unwavering confidence that our organization will scale new heights under her leadership.”
In January 2017, Burda was named the executive director of sponsorships, business, and corporate development. During this time, Burda led a team who create, design, develop, negotiate, and execute all official Rodeo sponsorships. Burda and team have the privilege of working with local, national, and international organizations to forge lasting partnerships and surpass top objectives. Her exceptional leadership and expertise resulted in a 48% increase from 2017 to 2023.
“I am deeply honored and thrilled to be promoted to the position of chief revenue officer at the Houston Livestock Show and Rodeo,” expressed Amber Burda. “I am eager to embark on this new chapter and make a positive impact on our organization’s revenue growth and overall mission.”
Prior to joining the Rodeo, Burda served as director of multi-channel sales planning with Houston-based retailer, Mattress Firm, Inc. There, she spent over six years managing and cultivating relationships with more than 300 events nationwide. Under her guidance, Mattress Firm became one of the top supporting sponsors across the event industry.
She graduated from Stephen F. Austin State University in 2009 with a bachelor’s degree in hospitality administration.
Burda and her husband, Greg, live in Santa Fe, Texas, with their 9-year-old son and 4-year-old daughter.
About the Houston Livestock Show and Rodeo
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $575 million to the youth of Texas and education. The 2023 Rodeo is scheduled for Feb. 28 – March 19. The 2023 World’s Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 23 – 25. For more information, visit and connect with #RODEOHOUSTON online via FacebookTwitterInstagram and YouTube for all the latest news.