About RodeoHouston®
Our Mission Since 1932
Explore our four pillars below
The Houston Livestock Show and Rodeo™ promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage and provides year-round educational support within the community.
Agriculture
Our Commitment to Agriculture
Established as the Houston Fat Stock Show in 1932, the Houston Livestock Show and Rodeo has grown to more than 30,000 exhibitor entries. The Houston Livestock Show is organized by three categories of competitions: Junior Show, Open Show and Youth Show. The Show is not only the largest livestock show, but also sets world records at the junior market show auctions.
$35,217,099
Junior auction sales total in 2026
38,600
Livestock and Horse Show entries in 2026
2026 Junior Market Auction Sales
Eleven junior auction Grand Champion and Reserve Grand Champion lots set records in 2026. The prices for the top winners in the junior market and school art auctions were:
Education
Over $660 Million in Scholarships Awarded
Since the Houston Livestock Show and Rodeo began, more than $660 million has been committed to the youth of Texas and education. Each year, more than 800 scholarships are awarded to Texas students by the Houston Livestock Show and Rodeo. As one of the largest scholarship providers in the U.S., the Rodeo has presented more than 22,000 scholarships valued at $660 million since 1932.
2026 Educational Commitment
$15,126,000
To Scholarships
$11,273,500
To Junior Show Exhibitors
$3,430,880
to Educational Program Grants
$523,000
to Graduate Assistantships
Entertainment
The Best Rodeo and Concert in Texas
Throughout the Show’s 90-plus years, entertainers such as Elvis Presley, Reba, Usher, Taylor Swift and George Strait have performed on the RODEOHOUSTON® stage. Each night a state-of-the-art stage and production occurs after the rodeo chutes close and the arena dirt settles. Be sure to arrive early and see the best rodeo and concert in Texas!
2.5 MILLION
Rides were taken at carnival
presented by First Community
2,621,765
total attendance for all
activities on the grounds
Music and Concerts
Explore music across the grounds and details on the lineup, maps and tickets.
Star Trail of Fame
Discover the stars honored with gold plaques for their lasting impact.
Past Entertainers
Explore a complete list of legendary performers dating back to the 1940s.
Western Heritage
Rodeo Champions & WESTERN Tradition
The RODEOHOUSTON Super Series is a 20-day tournament-style competition that crowns an event champion in bareback riding, bull riding, saddle bronc riding, steer wrestling, tie-down roping, team roping, and women’s barrel racing and breakaway roping. With a total payout of $2,533,500, each champion is awarded $65,000, plus previous round winnings, a custom-made saddle and belt buckle, and an invitation to compete at RODEOHOUSTON the following year. RODEOHOUSTON is an official PRCA NFR money event, with earnings from RODEOHOUSTON counting toward qualification for the NFR and the PRCA World Standings.