The world’s largest livestock show and rodeo captivates the fourth largest city with a larger-than life experience for three weeks, making this phenomenal entertainment event the standard others follow. From activities on the grounds, like the Champion Wine Garden, to bull riding and mutton bustin’ in NRG Stadium, Official Rodeo Sponsors receive extensive exposure and hospitality. The more than 2.5 million who attend are passionate about Texas, Western heritage and the Rodeo’s mission as a charitable institution. Sponsorships begin at $115,000.


Being a partner with the Houston Livestock Show and Rodeo offers the ability to participate in a Texas-sized tradition and create exceptional memories for the fourth largest city in America. To learn more about sponsorship opportunities available at the Houston Livestock Show and Rodeo, please contact us today!


Partnering with us brings you....

  • Strong Brand
  • Non-Profit with $25 Million Donation 
  • World's Largest Livestock Show and Rodeo
  • One of the Richest and Biggest Rodeos


Promoting with us brings opportunities...

  • Engage 2.4 Million Visitors On-Site
  • Co-brand with Sponsors
  • Develop Memorable Experiences
  • Entertain Clients
  • Join Houston's Best Tradition


Partnering with us produces...

  • Positive Results
  • Brand Loyalty
  • Strong Relationships
  • B2B Opportunities
  • Community Involvement