The world’s largest livestock show and rodeo captivates the fourth largest city with a larger-than life experience for three weeks, making this phenomenal entertainment event the standard others follow. From activities on the grounds, like the Champion Wine Garden, to bull riding and mutton bustin’ in NRG Stadium, Official Rodeo Sponsors receive extensive exposure and hospitality. The more than 2.4 million who attend are passionate about Texas, Western heritage and the Rodeo’s mission as a charitable institution. Sponsorships begin at $115,000.


  • Amber Burda | Executive Director, Sponsorship, Business and Corporate Development
  • 832.667.1075
  • burda@rodeohouston.com


Partnering with us brings you....

  • Strong Brand
  • Non-Profit with $25 Million Donation 
  • World's Largest Livestock Show and Rodeo
  • One of the Richest and Biggest Rodeo
Partnership Video


Promoting with us brings opportunities...

  • Engage 2.4 Million Visitors On-Site
  • Co-brand with Sponsors
  • Develop Memorable Experiences
  • Entertain Clients
  • Join Houston's Best Tradition


Partnering with us produces...

  • Positive Results
  • Brand Loyalty
  • Build Strong Relationships
  • B2B Opportunities
  • Community Involvement