The Rodeo provides an array of merchandising materials to promote your award-winning wine in retail establishments. Wineries, distributors, retailers and marketing companies may download and customize bottle neckers, end cap banners, header cards, shelf talkers, etc. to print for retail store displays. Please note, this is the only approved marketing materials to be used to promote the Houston Livestock Show and Rodeo’s International Wine Competition and is specific to the current Rodeo year. Our Wine Show volunteers work directly with local retailers to develop relationships and in-store displays to promote as many medal-winning wines as possible.