The 2024 Houston Livestock Show & Rodeo All Breeds Sales took place on Wednesday, February 28 at the NRG Arena.  Over 264 buyers in attendance and via the internet registered to buy cattle.  53 bulls and 436 females from some of the industry’s most renowned breeders were sold to 71 buyers from Georgia, Louisiana, and Texas. The sale grossed $1,820,350.00.

Prior to the sale, a group of qualified cattlemen and industry professionals evaluated the bulls and females with champions selected.

The Overall High Grading & High Selling Bull was a Registered Hereford consigned by Austin & Blayke Breeding of Miami, Texas.  B&C Mighty Option 2296K sold for $13,000 to the Schwartz Family’s Triple S Cattle Company of Brenham, Texas.

The Overall Champion & High Selling Pen of Females was consigned by Texas Oaks Cattle Ranch of Brenham, Texas.  This pen of five Hereford X Santa Gertrudis Females with Angus sired calves brought $5,700/head and sold to Dale Fritz of Bryan, Texas.

The following are the sale averages by breed category:

Bulls  53 head    $6,000.00
Angus 2 head  $6,125.00
Brahman 5 head $3,650.00
Brangus 7 head $6,214.29
Charolais 11 head $5,500.00
Hereford 23 head $6,826.09
Red Angus 3 head $5,416.67
Simbrah 2 head $5,125.00


Females  436 head $3,445.76
Pairs   231 head   $3,788.31
Brahman x Angus F-1 24 head $3,504.16
Brahman x Hereford F-1 122 head $3,959.02
Brangus Cross 40 head $3,775.00
English Cross 35 head $3,571.43
Brahman 10 head $3,200.00


Bred 60 head     $3,308.33
Brahman  5 head $3,800.00
Brahman x Hereford F-1 35 head $3,142.86
Brahman X Angus F-1  10 head 10 head $3,200.00
Hereford 10 head $3,750.00


Open 145 head  $2,956.90
Brahman 30 head $2,641.67
Brahman x Angus F-1 5 head $2,600.00
Brahman x Hereford F-1 55 head $3,154.54
English Cross 35 head $3,100.00
Hereford 20 head $2,725.00


The All Breeds Livestock Sales Committee of the Houston Livestock Show & Rodeo conducted the sales.  The Committee is grateful to its contributors who provide funds for exhibitor premiums, hospitality for buyers and sellers, and overall expense defrayment.

Doak Lambert of Decatur, Texas was the auctioneer. The sale was managed by Infinity Cattle Services owned by Chris Shivers of Houston, Texas.


About the Houston Livestock Show and Rodeo

The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $600 million to the youth of Texas and education. The 2024 Rodeo is scheduled for Feb. 27 – March 17. The 2024 World’s Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 22 – 24. For more information, visit and follow @RODEOHOUSTON online via Facebook, X (Twitter), Instagram and YouTube for all the latest news.