Amber Burda is the Chief Revenue Officer for the Houston Livestock Show and Rodeo. In this critical leadership role, Burda is responsible for driving the organization’s revenue growth by overseeing ticketing, corporate and business partnerships, and official sponsors. By leading and managing the sponsorship and ticketing departments, she collaborates closely with the marketing, mission, and strategic planning divisions to foster alignment and develop comprehensive plans that ensure the organization’s short-term and long-term success.
In January 2017, Burda was named the executive director of sponsorships, business, and corporate development. During this time, Burda led a team who create, design, develop, negotiate, and execute all official Rodeo sponsorships. Burda and team have the privilege of working with local, national, and international organizations to forge lasting partnerships and surpass top objectives. Her exceptional leadership and expertise resulted in a 48% increase from 2017 to 2023.
Prior to joining the Rodeo, Burda served as director of multi-channel sales planning with Houston-based retailer, Mattress Firm, Inc. There, she spent over six years managing and cultivating relationships with more than 300 events nationwide. Under her guidance, Mattress Firm became one of the top supporting sponsors across the event industry.
She graduated from Stephen F. Austin State University in 2009 with a bachelor’s degree in hospitality administration. Burda and her husband, Greg, live in Santa Fe, Texas, with their 9-year-old son and 4-year-old daughter.Chief Revenue Officer