2008 Show Attendee Demographics

 

Age:	31.96
Average:
Under 13:	15.8%
13 through 19:	12.6%
Under 19:	26.6%
20 through 24:	10.0%
25 through 29:	9.1%
30 through 34:	9.2%
Age 35 or less:	57.7%
35 through 39:	8.6%
40 through 44:	10.1%
45 through 55:	17.4%
56 through 65:	7.2%
Over 65:	1.8%

Sex:
41.0% male	59.0% female

 

Spectator Income:
Aggregate spectator income:	$30.7 Billion
Average household income:	$63,440
Household income of more than $50,000:	64.8%

 

Types of households (spectators):
Male/female household with children:	35.4%
Male/female household without children:	27.5%
Single male household with children:	1.5%
Single female household with children:	5.8%
Single male household without children:	1.6%
Single female household without children:	3.5%
Does not attend from a household unit:	24.6%

 

Urban vs. non-urban spectators:
Urban spectators:	68.8%
Non-urban spectators:	31.2%
Rural non-agriculture spectators:	30.5%
Rural agriculture spectators:	.7%

 

 

Sponsorships begin at $85,000. Contact Cathy Cundiff at 832.667.1200 or cundiff@rodeohouston.com for more information.