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Houston Industries is joining forces with the Houston Livestock Show and Rodeo to provide an electrifying, exciting and motivating multimedia presentation of video, lasers and pyrotechnics, and a myriad of fixed, flashing and moving lights, all paced and accentuated by music and other audio effects at each of this year's 20 rodeo performances. Called "Stepping Proudly Toward the Future," it's going to be a fast moving spectacular that should give every Astrodome visitor a strong sense of pride in both the city and in the Show.

Also, from the first rodeo action to the last concert song, Houston Industries' PowerVision will allow Astrodome spectators to see rodeo action and concert entertainers as they have never seen them before. Six large, high-brightness, high resolution video displays will be suspended from the Astrodome slightly above the rodeo and concert action. PowerVision will allow spectators to watch live and video action simultaneously in the same field of view, greatly enhancing the overall experience. Plus, there will be one PowerVision screen in the Astrohall and one in the Astroarena to accentuate the livestock show and horse show judging as well as to provide Show information.

"This is what the Houston Livestock Show and Rodeo is all about - increasing ticket value without increasing the price," noted Jim Bloodworth, Show president. "We're thrilled to have Houston Industries as a corporate partner and a friend. They proved they know how to entertain and light up a city with their 'Power of Houston' presentation last fall, and we're ready to energize and electrify our Show in a similar way."

"We are proud and delighted to enlarge our role as an active participant in Texas' premier charity and entertainment event," said Don D. Jordan, Houston Industries board chairman and Houston Livestock Show and Rodeo board chairman. He emphasized that "Stepping Proudly Toward the Future" is not just a revision or replay of the "Power of Houston" extravaganza.

 


Letters and comments should be sent to:
Marketing and Public Relations Division,
Houston Livestock Show and Rodeo
P.O. Box 20070, Houston, Texas 77225-0070