With a $300,000 grand champion steer and a live pay-per-view telecast debut of the event, the 1994 Houston Livestock Show and Rodeo wrangled more than 1.6 million cowboys and cowgirls to the Astrodome complex, broke six world’s record auction prices and set the town to two-stepping with two weeks of star-studded musical
entertainment.
Imagine trying to juggle two full-time, multi-million dollar jobs where every decision affects millions of paying customers. Don Jordan does just that... and when someone says “take the bull by the horns,” it takes just a second to clarify whether they’re referring to the electric utility business or the Brahman in the next stall.
Where in Houston would you expect to find a former president, U.S. senators, foreign dignitaries, professional athletes and television stars all under one big roof? The Houston Livestock Show and Rodeo is the place to see and be seen.
The Houston Rodeo attracts not only the top cowboys and cowgirls in the world, but also the best clowns and bullfighters anywhere.
Letters and comments should be sent to:
Marketing and Public Relations Division,
Houston Livestock Show and Rodeo™
P.O. Box 20070
Houston, Texas 77225-0070
