It was a message that was conveyed on television and radio and in magazines and newspapers - Ride the Bus to the Rodeo - It's the Only Way to Get There."
Following a successful launch in 2000, applications are being accepted now for the 2002 Lifetime Committeeman Program.
Letters and comments should be sent to:
Marketing and Public Relations Division,
Houston Livestock Show and Rodeo
P.O. Box 20070
Houston, Texas 77225-0070