During the summer, while some of us are throwing fishing lines in the water or sipping
iced tea in the shade, members of the Souvenir Program Committee are pounding
the pavement to sell advertising space in the more than 1,000-page souvenir
program. As the sweltering summer heat fades into autumn, the 450 badge members
of the committee raise more than $1 million in advertising sales and scholarship
donations.
Some
of us have had the pleasure of sitting on grandpa's knee and hearing stories
of how the old ranches were run and how the first cowboys lived. Others have
listened as cowboy poets have turned back time with tales and lore. A few
of us may even have some treasured heirlooms that illustrate the Old West
or the first rodeos. However, many visitors to the Houston Livestock Show
and Rodeo lack such a close connection to our cowboy heritage. What better
way could there be to help them share that heritage than through illustrations
and depictions of our extraordinary Western history?
Letters and comments should be sent to:
Marketing and Public Relations Division,
Houston Livestock Show and Rodeo
P.O. Box 20070, Houston, Texas 77225-0070
