The 2000 Houston Livestock Show and Rodeo is upon us—a Show with great expectations. As I reflect on the incredible record-breaking performances of the past 25 years, it's obvious that in all areas and arenas of the Show, the bar has been raised year after year. Consider these facts:
It is a time-honored practice to maintain historical data to track performance in many facets of our society -- the stock market, the sports industry, corporate sales, passenger miles, crop production, etc. There is much acclaim when a new high is reached or a record is broken. But can success be measured by broken records alone? In 1998, Mark McGwire broke the all-time home run record in baseball, but his team didn't have a championship season. In spite of our legacy of years of individual records broken, they should not be our first or only measure of success. If we establish new records again we will certainly celebrate, but success will ultimately be measured by our aggregate results -- the bottom line. If we can continue to expand our contributions to youth and education while providing our audience, contestants, exhibitors and patrons a valuable experience at a reasonable price, then we have Let's have a great Show in 2000!
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Letters and comments should be sent to: Marketing and Public Relations Division, Houston Livestock Show and Rodeo P.O. Box 20070, Houston, Texas 77225-0070 |
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