The Ultimate Cause-related Marketing Event

The world’s premier rodeo, the world’s largest livestock show and world-class entertainers captivate southeast Texas for three market-intensive weeks, making this phenomenal entertainment event the standard others follow.

From activities on the grounds, like The Hideout, to rodeo events in Reliant Stadium, Official Show Sponsors receive extensive exposure and hospitality. The more than 2 million who attend are passionate about Texas, Western heritage and the Show’s mission as a charitable institution. Sponsorships begin at $85,000.

Types of Sponsorships

  • Heritage Partners: These organizations are the strongest corporate supporters of the Show, extending the level of commitment as exclusive sponsors.
  • Title Sponsors: These sponsors extend their level of commitment to an individual event or attraction at the Show.
  • Official Providers: These sponsors provide specific services for the Show.
  • Official Sponsors: These sponsors specifically target special events on Show grounds whether in Reliant Stadium, Reliant Center, Reliant Arena or in other areas.

2012 Show Attendee Demographics



Age

  • Average: 32
  • Under 13: 11.7%
  • 13 through 19: 14.1%
  • 20 through 24: 12.2%
  • 25 through 29: 9.3%
  • 30 through 34: 9.2%
  • 35 through 39: 8.5%
  • 40 through 44: 9.6%
  • 45 through 55: 17.5%
  • 56 through 65: 7.6%
  • Over 65: 2.4%

Gender

  • 43.1% male
  • 56.9% female

Spectator Income

  • Aggregate spectator income: $32.4 Billion
  • Average household income: $66,406
  • Household income of more than $50,000: 67.3%

Types of Households (spectators)

  • Male/female household with children: 35.2%
  • Male/female household without children: 27.4%
  • Single male household with children: 1.5%
  • Single female household with children: 5.9%
  • Single male household without children: 1.7%
  • Single female household without children: 3.6%
  • Does not attend from a household unit: 24.8%

Urban vs. Non-urban Spectators

  • Urban spectators: 68.9%
  • Rural non-agriculture spectators: 30.5%
  • Rural agriculture spectators: .6%

Contact Us

Houston Livestock Show and Rodeo™

Sponsorships and Development Department

Cathy Cundiff
cundiff@rodeohouston.com

Sponsors