Who We Are

Mission Statement

The Houston Livestock Show and Rodeo™ promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage and provides year-round educational support within the community.


Since its beginning in 1932, the Rodeo has committed more than $450 million to the youth of Texas.

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Economic Impact

Economic Impact

"While the primary benefit of the Rodeo is the unparalleled entertainment opportunities it provides the region and the large distribution of charitable giving, the Rodeo also provides a bonus economic stimulus to the overall economy that is significant. This stimulus is almost certainly greater than any other sports or arts production in Houston and is comparable to the presence of a major economic base corporation with local employment in excess of 3,000 employees." — Dr. Barton Smith

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Financial Highlights

The Houston Livestock Show and Rodeo™, a Section 501(c)(3) charitable organization, has committed more than $450 million to the youth of Texas since 1932. Check out the financial summary for more information.

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